Tag Archives: shredded wheat

‘Crispness Compels Mastication’

From a 1907 Good Housekeeping advertisement for shredded wheat cereal:   Can you imagine an ad for cereal today using a phrase like ‘its crispness compels mastication?’ That is one of the things that always strikes me about ads of yesteryear- the advanced vocabulary, as well as the text heavy focus. This one is actually […]

Posted in food, Uncategorized, vintage | Also tagged | Leave a comment


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